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Book You Bet: The Betfair Story and How Two Men Changed the World of Gambling

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You Bet: The Betfair Story and How Two Men Changed the World of Gambling

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    Available in PDF - DJVU Format | You Bet: The Betfair Story and How Two Men Changed the World of Gambling.pdf | Language: ENGLISH
    Colin Cameron(Author)

    Book details


The fascinating tale of how one company spawned a huge international business success story, created legions of new gamblers and revolutionised the worlds of gambling and sport for ever.In 2000 a company called Betfair, founded by Andrew Black and Ed Wray, began trading. Since then, the brainchild of these two contrasting English innovators has meant the world of gambling, sport, the Internet, government attitudes to betting and public perceptions of what is behind a 'flutter' haven't been the same. Betfair is an Internet betting exchange, which pairs up via the web those who want to have a bet ('backers') with those who want to take one ('layers'), cutting out the traditional middleman, namely the bookmaker. The company's success - Betfair today is one of the world's ten biggest companies operating on the web - has fuelled exponential growth in Internet betting. What's more, the operation has revolutionised the way the globe gambles, forcing bookmakers to change, altered how sport deals with corruption based around betting and how governments worldwide treat betting, and caused shifts in cultural and social attitudes to betting generally. You Bet considers the Betfair story, a remarkable tale of how a simple idea tapped into the modern-day global psyche for betting and became a multi-billion dollar company. But much more than that, You Bet considers the worldwide impact, culturally and socially, of the explosion in Internet betting in which Betfair has been both an agent for change and a beneficiary of evolving attitudes to betting.This vibrant new book takes you to the heart of the colourful world of betting, features a range of characters with personality and opinions in proportion and offers unique analysis of why people gamble. The book is both an inspirational - and aspirational - tale of how the dream of two men became a reality.

As a David-versus-Goliath corporate story, this book should inspire entrepreneurs everywhere - Management Today The mark of the quality of writing in any book is the speed with which the reader can absorb the ideas. Suffice to say, I flew through the thing - James Willoughby, chief correspondent, Racing PostColin Cameron's terrific new book - Oliver Holt, award-winning sports writer, Daily MirrorThe appeal of this book is that, not only do we get to meet that most eclectic mix of characters, known collectively as gamblers, but we also get an account of a very modern success story. In fact, this book is more about enterprise and clever marketing strategies than it is about sport and gambling.....thoroughly enjoyable - Irish Times (book of the day). Reading Colin Cameron’s fascinating new book, You Bet, I was intrigued - The Spectator

4.5 (5471)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 320 pages
  • Colin Cameron(Author)
  • HarperCollins (30 April 2009)
  • English
  • 9
  • Business, Finance & Law

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Review Text

  • By krsquared on 9 May 2011

    Betfair has without doubt been the most exciting development in the world of gambling since - well probably since time began. So how does this book measure up?The book's strengths are when the author interviews Betfair's founders, Andrew Black and Ed Wray. The reader gets a real flavour for the obstacles involved in getting such a simple but perfect idea up and running. Racing Post editor Bruce Millington and ex William Hill chief John Brown also provide insights -the latter still doesn't appear to 'get it' and remains convinced that only licensed bookmakers should be allowed to lay bets.The book also reveals how close Betfair initially came to failing through lack of capital until its merger with chief market rival Flutter generated the necessary funds.Of less interest to this reader was the lengthy account of Betfair's attempts to penetrate the key foreign markets, starting with Australia.Horse racing in the UK is on the brink of a financial crisis and many feel that Betfair does not contribute enough to the UK racing industry.You will need to look elsewhere for the pros and cons of this argument as the author neglects to include it - a serious omission IMHO.

  • By Jakaka on 26 November 2011

    I can only imagine that the author had enough story to fill a magazine article because most of this book is filler. And badly written filler at that.

  • By EJNib86 on 13 May 2009

    I am not accustomed to betting, and am not particularly interested in the topic. At least, that was what I thought until I read this utterly absorbing and engaging account of that world. I have read other sporting books written by Colin Cameron and he manages to make each topic about which he writes come to life with his descriptions of the quirky and driven characters who inhabit the particular world, whether it be soccer, horse racing or now gaming. This is a book which will fascinate you, appall you and make you laugh out loud in equal measure. But more than that it will move you to get off your backside and follow your dreams.If you do so, maybe like the protagonists in this beautifully reserached book, they will come true after all. Highly recommended.

  • By James Aspinall on 13 February 2011

    An interesting and facinating story of how two men with a simple idea created and grew a business in a very competitive field to become a dominant force in the world of gambling. A must read for anybody interested in gambling or the business world.


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